About Us

John Rickard brings nearly a decade of experience in the financial services and planning industry, along with a strong business background and a practical, people-first approach to advising. He helps farmers, families, and business owners turn their goals into actionable plans that support both daily needs and long-term legacy.

With experience in business operations, strategy, and planning, John understands the realities of running a farm, raising a family, and building a business. He takes a hands-on, collaborative approach, listening closely, asking questions, and working alongside clients to create solutions that fit their life and values.

Outside the office, John enjoys spending time outdoors and adventuring with his wife and five children. He stays connected to his community and actively supports local charities and community organizations. Whether he’s working with clients, serving his community, or making memories with family and friends, John values integrity, preparation, and building something meaningful for the next generation.