About Us

Tracy Ford became a licensed financial advisor in 2021 with a clear goal: to help people make confident financial decisions and build a strong future for themselves and their families. “I’ve always had a passion for helping others, and this profession allows me to do that in a meaningful and lasting way,” she says.

In addition to her advisory work, Tracy is the founder of Elite Supplemental Benefits and a voluntary benefits broker. “I became involved in the voluntary benefits space after a loved one was diagnosed with cancer. Going through that experience, I saw firsthand the real out-of-pocket costs that come with treatment, even with good major medical coverage. That experience continues to shape how I approach this side of my business.”

Today, Tracy works primarily with employers to offer supplemental benefits to their employees, helping fill coverage gaps and providing additional financial protection. As a broker, she has access to a wide range of carriers and plan options, allowing her to tailor solutions to fit the unique needs of each business. She also works with individuals who want to put coverage in place on their own.

“Bringing both sides together- financial advice along with voluntary benefits and protection strategies- allows me to take a more complete approach that balances growth oriented goals while also preparing for the unexpected,” Tracy says.

Outside of her professional life, Tracy is an avid animal lover with two cherished cats. Community and worship are also very important to her. “My faith is a central part of my life, and I am an active member of Abundant Life Church in Lee’s Summit,” she says.

In her spare time, Tracy enjoys bike riding, gardening, and spending quality time with friends and family. One of her favorite pastimes is smoking and grilling on her Big Green Egg.